Vedat Deviren, a spine doctor reading the San Francisco Chronicle gets offended by a Chiropractor advertisement slamming spine surgeons. He calls up all the Popes in the UCSF spine fiefdom and they eventually call me. “Can you get us some ammunition against this group by early Monday, Mr Sharma. You are one of us, you understand us very well. We love your work.”
“Yes, of course,” I say. Thankfully, I have ample images of these awesome specialists at play slicing and dicing human backs to better health. Here are a few examples that Han quickly designed for our deadline. JustMachine has also created a portal for Spine health for UCSF that is in constant internal revision because all nine spine doctors do procedures a bit differently from one another. The main UCSF Medical Center website is our creation as well.
Art direction: Han Duong. Back end engineering: Fred Rodolfo.
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