Sunday, January 15, 2012

This Charming Life

Just how useful is the connection between advertising and information? Prius advertisements tell potential car buyers Toyota's new hybrid is energy efficient combining good aerodynamics with safety, and Toyota sells a few more cars. This matters less to anyone except Toyota, its customers, and maybe the environmentalists.
But advertising does much more. It routinely provides immense amounts of information that benefits primarily parties other than the advertiser. This may sound odd, but it is a logical result of blending emotion with market forces, and the re-invention of information itself.

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