A celebration of the misfits, the rebels, the troublemakers who have never stopped redefining the business of creative communications–storytelling in advertising is still fundamental to our experiences. Even with the incredible explosion of technology, we all still love stories. Once upon a time, religious icons gained their power from the people. The more they were prayed to, the holier they became. Now, the new church is technology which is ultimately about people, sanctity has been replaced by celebrity, and the populace worships at the secular altar of fame. But the power of pop icons is still contingent on the people. If your company radiates emotional openness, then your products or services will become a beacon drawing people closer in. Product + Personality = Brand.
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