Human Nature Craves Superlatives

We demand the very best in life. We message one another from our hand-held devices. Sometimes our names are on exclusive guest lists, but often we prefer to attend a friend’s birthday party, drink in after-hours clubs or the room above a pub, trek off to remote suburbs to see a band play in a warehouse. We love dancing whenever we feel like it. Someone always has something new or special—such as this ultra smooth, Blue Angel Vodka. It makes whatever we are doing, by definition–better, because it makes us temporarily—live in the moment. Here's new positioning for Blue Angel ultra premium American Vodka for your viewing pleasure.