Being aware is more important than the evidence of awareness on a piece of paper. Being sensitive to what passes in front of you is more important than what passes into the camera. I always respect how artists instinctually understand how to create a close-knit culture. Design in advertising is used to sell things, explain things, make things look better, make people laugh, make people cry, and every once in a while change the world. SFMOMA shows humans how to be an artist in the middle of nowhere. How to think with your hands. How to have an idea. How to transcend style. How to be fashionably timeless, and how to convince people. The newly designed SFMOMA is filled with seven floors of artistic heaven. The museum showcases so much useful art: photography, interactive, video, experiential, and sculpture. Just go in and turn on the inspiration tap.
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