Monday, February 1, 2016

Live The Art: Chase An Ideal

Happiness and design are the carrot in front of us that evolution has made to show us the way. Sleek, beautiful, fast and all as a matter of principle. The Porsche 911's lightweight and low drag coefficient produces excellent acceleration times and maximum agility. The density of thought in the Porsche 911's engine layout has evolved to enhance its character and drivability. If you can immerse yourself into these new adverts long enough, automobile magic happens. Perhaps it's the yellow exterior soaking up the California sun or maybe it's the sinister laugh from the engine. Or is it just this interpretation of the iconic Porsche shape? Living the dream takes everything one step further.

In the evolution of the Porsche 911 from an idiosyncratic sports car into the driving machine of our time, the icon has become the microcosm of the brand as a whole. The car handles approaches to second, third, fourth, fifth, sixth and seventh gear curves very nicely–a real advantage of the lightweight construction, rear wheel drive, engine placed over the rear axle. The Porsche 911 combines sportiness with suitability, tradition with innovation, exclusivity with social acceptance and design with functionality. The Porsche 911 has always been devoted to the performance principle with racing sports serving as a test lab for innovation. But more than anything else, the 911 is at the heart of the Porsche brand. It is the yardstick by which all sports cars are measured. If you listen carefully, you can hear the engine laughing as the Porsche drives on.

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