Advertising in its social and creative context–serves as the bridge for what is truly personal and limitless creative canvas of the web. Advertising is social currency that gives our brands more story, spectacle, honesty and human value.
Friendship now acts as the natural content filter and seems to be a more reliable and infinitely more personal than any algorithm, however sophisticated, that simply pushes content up or down a page-rank list. But the creation of polished content for the web, social media and traditional platforms can actively engage a community. Advertising today is the triumph of planning as well as inspired content for brands–exemplifying search and sharing for attention, engagement and market share.
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