Equilibrium (EQ) is a digital asset management company that lets you shape content instantly for all digital assets. EQ is in the enterprise B2B marketplace and used by most Hollywood motion picture studios to leverage all content including photography, animation, sound and digital films-enabling realtime delivery to any website or device. The challenge for repositioning EQ–the messaging had to reflect the real aspirations for the buyer (C-level executive), influencer (IT lead), and the user (Creative director or CMO). Print adverting was placed in Streaming Video magazine for a huge lift among video professionals. Additional messaging serves the buyer, influencer and user through Web, print and app.
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