Shift Into The FAST Lane

If you stepped into a time machine and went back a hundred years when the first automobiles were being conceived, you'd find some truly remarkable stories. It was a time when there were no paved roads, no speed limits, no traffic and no parking enforcement. Who else but a genuine sporting enthusiast would set foot in a sports car in the early days of the automobile industry? The early days of the automobile industry were part spectacle, part innovation, part bravado, but never a dull moment. It's hard to predict what the future will bring, but the spirit of innovation, brevity and courage are found today at Shift.com, a new company that is reinventing the car buying and selling process. Inspired by the boldness of Shift, here are some new ideas that will help the company become the premium brand it deserves to be in the new digital automotive landscape.

Made To Move

Create the design for wellness living. Each ad for Love Story Yoga tells a story. When all ads and social media posts are collected in one place, they reveal a rich cultural narrative. Everyone should take care of their body and the mind. Your body is the one creative vessel that can last an ultra long time, without discomfort, if you take good care of it.

All These Stars Of Mine: Beverly Hills Without A Map

Yes, we are still on the moon. How could you not be especially if you are in LA. There are so many hip and trendy spots in LA that I leave that to the Biebers and Kardashians of the world. I try to be more timeless in my life, especially when I am visiting my family in LA. It is always an adventure to visit and to experience LA in full. People are fitter here, they also take pride in the way they dress and the way they walk. All you need is one week, and razor sharp clarity on when to be on the freeways to truly explore the entertainment capital of the universe. We know it because we do it. We realize our beach fantasy, got that old Hollywood glamor, museums, restaurants and stores. LA = Anti-Bland. There is an energy here that transmits itself through the airwaves into the rest of the world. LAAAAAA, this is my town. Highlights from the trip include teaching my son Cadence how to play chess, driving my Dad's new Benz–something stylish and sexy he really enjoys driving to his medical private practice in Hollywood, and smiles for all of us to be together and share the joy for living that is LAAAAAA.