If you stepped into a time machine and went back a hundred years when the first automobiles were being conceived, you'd find some truly remarkable stories. It was a time when there were no paved roads, no speed limits, no traffic and no parking enforcement. Who else but a genuine sporting enthusiast would set foot in a sports car in the early days of the automobile industry? The early days of the automobile industry were part spectacle, part innovation, part bravado, but never a dull moment. It's hard to predict what the future will bring, but the spirit of innovation, brevity and courage are found today at Shift.com, a new company that is reinventing the car buying and selling process. Inspired by the boldness of Shift, here are some new ideas that will help the company become the premium brand it deserves to be in the new digital automotive landscape.
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